The Center for Graduate Studies & Continuing Education
MPS in Fashion Marketing
Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums.
Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign.
The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship.
You can complete the program in three semesters throughout one calendar year if you choose to go full-time. If you are seeking a career change into the fashion business, the MPS in Fashion Marketing is a tool to help facilitate that change.